Dasein - Invitation to Hang is a work created by artist Chase Jarvis that was recently staged at the Ace Hotel in New York City
A very interesting and very creative way of taking an art form and creating a living breathing gallery inside a boutique hotel in NYC. Photos being contributed by photographers from all over the world via the web (freely), and being selected and shown by the artist on a daily basis as a collection of photos inside the hotel.
The brain child of the artist, and looking at the Ace’s site it seems to be very much in sync with their branding as a hip and edgy boutique hotel. I am guessing the Ace hotel is experiencing increased interest, traffic, attention, and exposure to their hotel and brand as a result of this work.
So how does this concept translate/transfer to other hotels? Other ideas, translations, or iterations to create interest and awareness in our brand - our product?
That’s for you and others to figure out. Get creative, create excitement. Give someone a reason to check it out and most importantly talk to others.
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